Brand guidelines menjadi pedoman resmi bagi perusahaan dalam menggunakan elemen visual, gaya komunikasi, hingga tone of voice. Prosesnya mencakup penyusunan aturan logo, warna, tipografi, hingga penggunaan elemen grafis yang sesuai standar. Dengan panduan yang jelas, semua pihak yang terlibat dalam produksi konten atau materi promosi bisa menjaga konsistensi brand. Hal ini membuat brand tampil lebih profesional, kuat, dan mudah dikenali oleh audiens di pasar digital maupun offline.
Struktur Layanan mencakup:
Logo usage rules.
Color palette & typography.
Visual element & imagery style.
Tone of voice & writing style.
Template & application example.
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Digital Marketing focuses on planning and executing marketing activities in online channels, from strategy, content and campaign management, to measurement and optimization, to ensure brand messages are consistent and impact business results.